Jennifer Meyer teamed up with fellow RED ambassador Jessica Alba and on february 3rd launched a jewelry collection. Just in time for Valentine’s Day, the Jennifer Meyer XO Jessica Alba collection will be sold exclusively at GILT.com/RED in support of the RED foundation against AIDS.

According to RED “every day over 650 babies are born with HIV. Yet with access to antiretroviral treatment, we can prevent the transmission of the virus from moms to babies. Without it, 50% of babies will die before their second birthday”. How’s that for a sad statistic? This medication will not only help prevent transmitting the virus to an unborn baby, it will also keep the mother alive and as healthy as possible. RED’s mission is to help deliver the first Aids free generation in over 30 years.

The collection features two delicate heart pendant necklaces. An 18 kt yellow gold heart necklace set with (total carat weight) 0,12 carat ruby pave. This one retails for a $980. Plus a simpler version, an 18 kt yellow gold heart pendant necklace, retails for $280. Net proceeds from each purchase shall be no less than approximately 40%-50% of the purchase price, and will go to the Global Fund in support of (RED). The ruby one will provide 27 months of medication, the simpler version 9 months.

P.S.: RED is founded by Bono and Bobby Shriver. So let me shoot straight from the hip: I think Bono is a self important muppet with a messiah complex. I love U2’s music, but its front singer… nope, not a fan. However, this is a good initiative! In the end, that’s all that matters, is it not? So this deserves your attention and support. What comes from the heart, goes to the heart.

Available at GILT.com/RED.