Jewelry news – Swarovski Shine, Pandora store expansion, Van Cleef & Arpels and kale jewelry!

  • At the CES Technology conference, Swarovski launched their new Swarovski Shine collection. For this specific collection, Swarovski partnered up with known wearable tech company Misfit. With this release, Swarovski combines two big accessory trends; the wearable tech trend and the longer established jewelry customization trend. The collection features an activity tracking crystal (that measures sleep quality, steps, calories burned etc.) and allows you to combine it with their jewelry. The jewelry, bracelets and necklaces, are reinterpretations of well known Swarovski bestsellers (Slake bracelet, Vio pendant) plus pieces specifically designed for the Shine collection. One of the nine compatible pieces would be a sleek sportsband for working out if bling isn’t exactly your thing. You’re then able to sync wirelessly and read your stats by placing your crystal on your smartphone with the accompanying app. Any time of the day a simple tap of the finger will reveal the time and the status of your currenct activity.

Shine differs from other activity trackers in the simple fact that it’s more jewelry design focused compared to other activity trackers. If you wouldn’t happen to know this specific brand of activity tracker, you would just assume it was a beautiful piece of jewelry. APAC product marketing senior vice president Joan Ng explained “Observing the high tech market, we felt the opportunity to inject an esthetic added-value that would turn useful products into on-trend accessories”. Another refreshing difference is the fact that it’s the first activity tracker that doesn’t come in the clichéd colors we associate with sportsbling. I’m a child from the eighties so I love my neons ;-) , but this is a truly refreshing change. But the biggest innovation has to be the solar powered technology behind the activity tracker. Quoting the Misfit blog the collection includes “Two new, fully waterproof wearables: 1) a clear Swarovski Shine with a brilliant crystal face and 2.) a violet Swarovski Shine which uses a patented “energy crystal” technology to power itself. This is the world’s first wireless activity and sleep monitor that utilizes an energy harvesting technology to enable it to never require charging or replacing of batteries. Simply expose the violet Swarovski Shine to light to keep it charged.”

My favorites are the the Cardoon wristband and the pendants. I haven’t personally tested the usability, but if the usability measures up with the design, I’m quite positive Swarovski and Misfit have a hit. In Europe we will have to wait a bit for Swarovski Shine to become available in stores, but in the USA and China it will be available in select stores in late march. It’s available for pre-order and shipping will proceed in march. Prices start at $99. Later this year, the violet solar powered crystal will be released. Don’t forget to check out the video!

  •  Danish jeweller Pandora continues to expand its jewelry chain in Germany by acquiring 78 store lease holds in favourable locations. Since 2011 they’ve been focusing their retail network in Germany more on its branded concept stores instead of selling via jewellery stores. Germany is one of Pandora’s core markets and with this strategic deal they consolidate their position in one of Europe’s biggest jewelry markets (valued at 3,9 billion Euros/4,3 billion US dollars).
  • Van Cleef & Arpels continues to explore the cosmos and released Sparkles of Luck. The microsite allows its visitors to send a new year’s wish written in the stars to their loved ones.  Not only does the site draw attention to the Poetic Astronomy watch collection, it also makes the smart marketing move to interact with its costumers on a personal level. In my opinion, Van Cleef & Arpels’ middle name is Poetic, and this microsite adds a wonderful whimsical and imaginative touch to their brand.
  • khai khai jewelryEvery Dutch person has a special place in its heart for kale but worldwide, kale couldn’t reserve a special place in many hearts. Kale used to be the basic bitch of vegetables but ever since the health food blogging community embraced the brassica cultivar, the superhealthy leafy green has had an image makeover.  If you still doubted its popularity, Beyoncé sealed the deal by wearing the popular Whole Foods Kale sweatshirt in her 7/11 video. It’s no longer a simple vegetable; it has become an icon, a hipster statement and a meme. Move over Dude, there’s a new cult hero in town.

Kale’s popularity inspired not only many kale adepts, some people even went as far as naming their child Kale. The name has actually risen in popularity since 2005. I’ve been munching on kale chips with a passion for quite some time now (some even call it Kale Krack), but I must admit, I can’t really imagine naming my kid Kale. Can you even imagine the same with other vegetables? “Oh Swiss Chard,  come here my daaahling” ;-) . Uh no!

Anyway, I digress, you no longer have to rely on Kale chips or kale sweatshirts to satisfy your kale needs, you can now wear a little kale around your neck. Khai Khai jewelry, a jewelry line founded by Haim Medine (the brother from arm party loving The Man Repeller), now offers this kale necklace. Also check out the Digitally Inspired collection, if you want to score some hash tag earrings. Because you know, you better come  prepared for the next meme dude!

 

 

By |January 11th, 2015|Jewelry News|0 Comments

Jewelry News – Rihanna shines bright like a Diamond at the first Diamond Ball, Cartier and more

RIHANNA WEARING CHOPARD AND REPOSSI JEWELRY - Image source: http://instagram.com/chopard

RIHANNA WEARING CHOPARD AND REPOSSI JEWELRY – Image source: http://instagram.com/chopard

Well technically speaking, diamonds do not shine, they reflect light, but seriously who gives a damn when you look like Rihanna? The 11th of december, Rihanna hosted and performed at her Clara Lionel Foundation’s first annual Diamond Ball, held in Beverly Hills, California.  She walked the red carpet wearing a stunning Zac Posen Fall/Winter 2014 off-the-shoulder gown in a rose hue. She paired the dress with some Manolo Blahnik’s but what really elevated this look was her stunning Chopard jewelry. The jewelry included a diamond necklace with an 123 carat pear-shaped rubellite offset with diamonds set in platinum, a 21 carat ruby cuff set in rose gold, and a pear-shaped rubellite ring. Both the ring and necklace are from the 2012 Red Carpet Collection. It’s not the first time she wore a piece from Chopard’s Red Carpet Collection.  At “The Concert For Valor” held on november 11th in Washington, DC, she wore a dazzling diamond necklace, this time from the 2013 Red Carpet Collection. It’s not really a Rihanna-look without some edge and that was taken care of by adding a Repossi ear cuff of the  Berbère collection, set with diamonds. As much as I like Rihanna, I’m not really a fan of the hand tattoo and unfortunately the beautiful cuff got lost against the backdrop of the tattoo. But honestly, I’m nitpicking. For the past four years, red carpet jewelry has become increasingly minimalist and understated, sometimes not even present at all. It’s a welcome change to see a piece of statement jewelry taking front and center.

December the 9th, Sotheby’s New York auctioned off the jewelry collections of Mrs. Estée Lauder and Mrs. Evelyn H. Lauder The Lauder collection was sold to raise funds for the The Breast Cancer Research Foundation® and the Alzheimer’s Drug Discovery Foundation. The collection, including jewelry from big jewelry houses like Van Cleef & Arpels, Cartier, David Webb, Buccellati and Oscar Heyman & Brothers, raised $44,151,251 dollars. Highlight of the collection was the truly iconic Tutti Frutti bracelet from Cartier. Seven bidders bid against eachother, driving the final price to $2,165,000 making it a new record price for any “Tutti Frutti” bracelet by Cartier.

Until march 15 2015, the Denver Art Museum is exhibiting the Brilliant: Cartier in the 20th Century show. Curated by Margaret Young-Sánchez, the show will exibit 250 jewels, watches and objects from 1900 to 1975. What makes Cartier so great is the fact that the jewelry house, during its 167 year existence, has created so many truly famous designs.  The Love Bracelet, the Tutti Frutti collection and the tiger jewelry collection all have become iconic designs. Even the wrist watch wasn’t mainstream at all before Cartier decided it needed to become a staple for every sophisticated gentleman and designed one for Alberto Santos-Dumont. It became an instant hit. As a designer you’d be more than happy to design one iconic piece during your lifetime, let alone several. The fact that Cartier continues to do so with talented designers and some great marketing, is what makes Cartier the brand it is today. Too bad I live nowhere near Denver, otherwise I would have certainly paid a visit.

Check out a day in the life of a jewelry designer. Intermix followed Vita Fede’s Cynthia Sakai around for a day.

Line & Jo launched another (!) new collection on december the 5th, called “PINS”. The collection, in sterling silver and sapphires, is available in their shop.

Jennifer Aniston made an appearance on Conan O’Brien’s talkshow to talk about her role in Horrible Bosses 2 and subsequently talked about the jewelry she wore in her role as a sex-crazed dentist. “They laid out the jewelry and I just gravitated towards that beautiful piece of jewelry. And I put it on and I’m like ‘this is unique and cool’ “. Turns out it was something else ;-) .

By |December 14th, 2014|Jewelry News|0 Comments